Here are some rules that can help you create the makeup look you want:
Less is best - you can always apply more later.
You should match the foundation to your skin colour, not the colour you would like to be (e.g. tanned). If it is a good match then you will not see any line of demarcation when it is blended. It is also a good idea to take it slightly over the jaw line.
Concealer should be only a shade or two lighter than the foundation.
Skin Corrector can be applied to tone down redness. I like to use a lemon or yellow coloured skin corrector as opposed to the ubiquitous green as I find it is closer to our natural colour and the green tends to yield a grey tinge to the skin.
Powder should match the foundation or go on translucent so as not to effect the color of the foundation. Allow the foundation to settle into the skin for a moment or two, so that when you apply the powder it does not appear cakey.
When touching up during the day, I like to blot my skin prior to applying my powder so that it does not appear cakey.
Eye shadow colours, when used as a base, should be neutral or pale shades ranging from pale beige to pink to tan. These shades are to be applied all over the eye.
Eyeshadow colours, when used for accentuation or contour, can be a little more expressive. Opt for smokey blues, metallics, plums, violets, greys, mossy greens, brown, dark brown and black with a hint of shimmer.
Eyeshadow colour, when used on brows, should match the shade of the existing brow hair. I prefer to use brow dust when correcting brows as it appears natural and softer in appearance.
When choosing an eyeliner I like to make sure that it is soft (so that it will not drag across the skin) and easy to apply. In our range we have a mix of Chubbi pencils and thin pencils. The Chubbi’s are foolproof and great for people who find it a little tricky to apply eyeliner.
There a plethora of shades out there to choose from with eyeliner’s but I tend to stick to black, dark brown, a deep navy, grey and violet.
If you love the heavy lidded ‘Mad Men’ look of the sixties then get hold of some black liquid eyeliner and practice drawing a line on your top lid!
Mascara is a must to complete a makeup. You can now get all sorts of colours with mascara however, I tend to stick to black and sometimes brown. Use colour on your lids and think of your lashes as the frame around the picture.
Blush can be almost any color as long as it coordinates with the lipstick color, but it must be blended on softly, without any noticeable edges. Again, less is more. I also do not like to use Bronzer as a blush as I find it ageing. Bronzer can be used to contour and shape however, best leave this to a professional.
When wanting to brighten up a complexion or kiss the skin with a summer glow, then bronzer is the way to go. Again, do not use a heavy hand. Apply on the face sweeping downwards with your brush, focusing on the features the sun would most likely touch.
When choosing lipstick shades we have many choices. Generally, I like to balance a makeup. So if I have gone for dramatic, smokey eyes my choice for lipstick would be a nude, soft pink or sheer lip gloss. However, if I have applied minimal eye makeup and lashings of mascara then fire up the lip colour with a deeper hue.
If you are wearing wardrobe colors like red or pink you can match your lipstick with that color. A picture I saw recently of an actress wearing the most gorgeous dress (a deep crimson colour. The colour of her lipstick actually did not match but was a slight variation of the colour yet within the same tone however the combination of the two was stunning). It actually would not have looked right if she had completely matched the shade of lipstick to the dress. However, try to keep within the same tones of the outfit you are wearing.
Highlighting should be left for the night as I find the lights used at night enhance the subtle effect of the properties in Illuminates. Use sparingly and dab only where you want to draw attention to.
I apply highlights high on the cheekbones, under the brow bone, on the inner corner of the eyes (to open the eye) and above the cupid’s bow.Sylvie xx